Strategic merger NPARALLEL and Atomic Props merged in 2024, creating a larger experiential marketing powerhouse. This presents a cross-sell opportunity to existing clients of both entities and a broader service footprint to target brands seeking integrated, high-impact campaigns.

Elite client roster Current clients include global brands such as Bridgestone, Coca-Cola, Disney+, General Mills, HBO, Target, Nestle and Cargill. These relationships indicate credibility with large, marketing-intensive accounts and potential for expanded scope, longer-duration programs, and multi-brand work.

Full-service experiential The agency specializes in multi-sensory brand experiences, trade shows, retail activations, and corporate interiors. There is an upsell path to provide end-to-end solutions including strategy, creative, production, and tech-enabled experiences for large live events and immersive environments.

Tech enabled Tech stack includes Adobe Creative Suite, analytics and privacy tools, and web technologies like Facebook Pixel and Cloudflare. This supports data-driven experiential campaigns and offers opportunities to pitch for measurement-led activation, digital integration, and attribution-focused projects.

Growth momentum Revenue range of 50 to 100 million with a mid-size employee base suggests agility for larger, enterprise-scale work while maintaining client intimacy. This positions the firm to pursue expansion into new verticals or larger, multi-market programs with existing capabilities.