Premium Commerce Nowy Styl serves high-end office and public space projects across Europe with a diversified brand portfolio (Nowy Styl, Kusch+Co, SOHOS, Forum by Nowy Styl), indicating opportunities to upsell integrated furniture solutions and branded collaborations to large enterprises and cultural institutions.

Global Footprint With 29 showrooms in major European cities and a reference list that includes multinational corporations, stadiums, and cultural venues, there are strong potential for expansion sales, showroom-led demonstrations, and flagship installations for new corporate clients and public-sector tenders.

Sustainability Edge Recent launches like Organic Board Pure P2 made from 100% recycled wood highlight a sustainability value proposition that resonates with ESG-focused enterprises and public institutions seeking green procurement and lifecycle-cost benefits.

Innovation Pulse Active product development and recent awards (Red Dot recognition) alongside attendance at Clerkenwell Design Week suggest opportunities to approach design-forward teams for collaboration on innovative workplace solutions and customizable spaces.

Leadership Change New CEO Ketil Årdal appointed in 2026 signals a strategic pivot and potential for refreshed go-to-market motions, cross-selling opportunities across existing brands, and alignment with global enterprise clients pursuing modern workplace transformation.