AI Strategy Enablement NowVertical's NowUnlock AI and AI-infused data solutions offer a clear entry point to sell AI strategy, ROI measurement, data readiness, and governance services to enterprises seeking to scale AI initiatives.

Cloud Partnership Expansion Leverage Google Cloud practice expansion to pursue co-sell partnerships and cross-sell cloud-enabled analytics, data pipelines, and AI workloads to enterprises using or adopting cloud platforms.

Executive Transition Leadership changes, including an interim CEO appointment and a new CFO, signal a strategic realignment—present an opening to offer executive advisory, program management, and change-management support for AI initiatives and client engagements.

Growth Upsell Potential With revenue in the 1-10 million range and a 2025 Q4 decline, prioritize upselling AI-focused offerings to existing clients and expanding cross-sell into marketing analytics and e-commerce analytics to grow wallet share.

Ecommerce Analytics The stack featuring Shopify, DoubleClick Floodlight, and marketing platforms positions NowVertical to deliver end-to-end ecommerce analytics, attribution, and ROAS optimization for retailers and digital brands.