Premier niche Position NowackHoward as the premier law firm for community associations in Georgia and the Southeast, highlighting deep expertise in governing documents, enforcement, formation of liens, insurance disputes, and construction defect litigation to target HOA/condo management firms and municipal associations seeking specialized counsel.

Growth & leadership Leverage recent leadership additions and recognitions (partners elevated to CAI Georgia Chapter leadership; multiple lawyers named 2022 Georgia Super Lawyers) to create co-branded thought leadership and targeted outreach to CAI chapters, trade groups, and high-growth associations expanding in the Southeast.

Financial target Market to mid-market community associations and management companies with annual budgets and assessment collections needs, given the firm’s revenue range and broad service offering from general counsel to lien foreclosures, positioning for ongoing recurring legal support.

Digital credibility Highlight the firm’s branding, client-focused services, and Georgia/Southeast specialization on digital channels, while using their recognized expertise to run targeted campaigns to generate inbound inquiries from associations facing governance, covenant enforcement, or Fair Housing Act concerns.

Talent & partnerships Explore partnerships with CAI chapters, property management firms, and real estate developers, emphasizing career opportunities and thought leadership to attract top-tier associates and expand service delivery capabilities for complex community association matters.