Strategic store-in-store Now Optics is expanding via store-in-store concepts with Staples, creating co-branded retail space that presents a high-potential channel for cross-selling eye care services, frames, lenses, and promotions.

Fast-growing reach With 300+ corporate and franchise locations across 29 states and a top 15 ranking among U.S. optical retailers, there are abundant cross-sell opportunities with regional marketing, loyalty programs, and localized promotions.

Digital enablement Leverage Now Optics’ tech stack (Dynamics 365 Finance, Power BI, Azure, SQL, Cosmos DB) to propose integrated data-driven partnerships, inventory optimization, pricing strategies, and joint analytics for measurable sales uplift.

Franchise collaboration A multi-location franchise model suggests opportunities for centralized procurement, franchisee enablement platforms, training, and shared services to reduce costs and accelerate store performance.

Public growth momentum Recent expansion into Philadelphia and Staples store-in-store pilots indicate momentum in accessible, co-located care. This signals potential for scalable partnerships, turnkey program deployments, and rapid ROI through accelerated foot traffic.