Enterprise ADAS Novus Hi-Tech has a strong presence in ADAS and driver monitoring with 25 OEM design wins and 20 in active production, offering a clear path to expand with additional OEMs and new fleet integrations in commercial vehicles.

Fleet Safety Adoption Deployments report 47% fewer unsafe driving events and 55% fewer driver fatigue alerts, highlighting a compelling ROI case for selling to fleets seeking to reduce accidents, downtime, and insurance costs.

Manufacturing Automation With 1,400 robots deployed and near-zero production days lost to automation failures across installations for major manufacturers, there is opportunity to upsell scaling, integration, and modular AI safety stacks to existing customers and adjacent industries.

Data & Analytics Access to 7 billion kilometres of real-world data and a scalable AI platform positions Novus Hi-Tech to offer advanced analytics, edge-to-cloud AI services, and predictive maintenance solutions to manufacturing and logistics customers.

Strategic Partnerships Active collaborations with Eicher and others, plus a presence in the HiTech Group, indicate potential for co-sell opportunities, joint go-to-market campaigns, and expanded geographic reach to grow both hardware and software footprints.