Channel Growth Novotech has recently appointed a North American Channel Director and expanded partnerships, indicating a strong focus on expanding indirect sales and partner ecosystems—an opportunity to position complementary IoT/M2M solutions and managed services through channel programs.

LoRaWAN Expansion Recent Kerlink distribution partnership signals momentum in LoRaWAN infrastructure; sales prospects exist for network deployment, gateways, modules, and related ecosystem services targeting asset tracking, fleet management, and smart city applications.

M2M/IoT Focus With a broad portfolio spanning cellular, GPS and satellite connectivity, there is potential to upsell end-to-end connectivity management, SIM provisioning, and platform integration for customers migrating from legacy networks to unified IoT solutions.

SMB to Mid-Market Small to mid-sized customer base (11-50 employees) suggests opportunities for cost-optimized, scalable IoT deployments, including starter kits, module development kits, and managed services that reduce total cost of ownership.

Strategic Partnerships Active collaborations with multiple manufacturers and the offering of free Module Development Kits indicate a receptiveness to developer enablement and co-sell initiatives, presenting a path for joint go-to-market campaigns and faster time-to-revenue.