Digital Expansion Leverage Novo Mundo’s strong omnichannel integration and growing digital channel where 40% of revenue already comes from online. Position cross-sell and upsell opportunities across their marketplace and e-commerce to deepen online cart value and introduce bundled appliance packages.

Marketplace Synergy Their robust marketplace with nearly 1,000 sellers indicates appetite for partner-led inventory and services. Propose collaboration for exclusive SKUs, preferential financing terms for vendors, and co-marketing to attract more shoppers while expanding assortment without heavy capex.

Financing & Services With a history of credit sales and mass-insurance services, there is an opportunity to expand fintech offerings, extended warranties, installation services, and insured maintenance plans. Offer tailored financing, protection plans, and value-added services to boost average order value and customer lifetime value.

Geographic Growth Aggressive store expansion in Centro-Norte and Nordeste presents a window for location-based partnerships, local marketing, and logistics collaboration. Propose regional promotions, supplier-supported events, and distribution concessions to support new store openings and faster last-mile delivery.

Technology Enablement Rebranding and tech-focused modernization create a favorable environment for performance marketing, targeted ads, and customer experience enhancements. Offer data-driven marketing partnerships, CRM enablement, and integrated installation services to improve checkout conversion and service offs in-store and online.