Strategic Fit Novinium focuses on underground power cable rejuvenation and full-service utilities support, presenting a sales opportunity for utility customers seeking reliability, cost savings, and environmental benefits through CableCure and related services.

Client Expansion With a recent acquisition by Southwire and ongoing partnerships like NV Energy, there is potential to cross-sell across Southwire’s network and leverage existing utility relationships for broader service adoption.

Environmental Value Highlight the carbon reduction impact (every mile treated equates to up to 300 metric tons CO2 avoided) to position offerings for sustainability-minded procurement teams and to align with utility decarbonization targets.

Lifecycle Services Offer end-to-end solutions beyond rejuvenation, including cable assessment, repair, replacement, transformer change-outs, HDD, data tracking, and project management to address comprehensive reliability targets.

Technology Enablement Leverage Novinium’s emphasis on advanced materials and safety, along with their tech stack (CAD, SOLIDWORKS, Salesforce, Marketo), to propose digitalization, asset tracking, and efficient delivery of services to utilities.