Innovative Product Line Novanta IMS leads the automation machinery market with its industry-recognized integrated motors, including new IP65-rated models, offering targeted solutions for clients seeking compact, reliable, and cost-effective motion control systems.
Strategic Acquisitions Recent acquisitions of Schneider Electric Motion and ATI Industrial Automation expand Novanta IMS's product portfolio and technical capabilities, presenting cross-selling and upselling opportunities across various industrial and medical sectors.
Cross-Sector Collaboration Ongoing partnerships with medical machine builders highlight a strong foothold in the healthcare industry, opening pathways for tailored motion solutions and establishing long-term client relationships in high-growth medical device markets.
Expanding Market Presence Through continuous product innovation and strategic mergers, Novanta IMS is positioned to increase market share within the automation and industrial machinery sectors, offering opportunities for sales partners targeting these fast-evolving markets.
Technical and Digital Edge Utilizing advanced web technologies and a strong digital footprint, Novanta IMS enhances engagement with technology-driven clients, creating opportunities for integrated marketing, technical demonstrations, and online engagement strategies to boost sales.