Strategic Partnerships Novamex has a track record of collaborating with major beverage players like Anheuser-Busch to launch co-branded or alcoholic variants (Cantaritos Hard Sodas). This presents a sales opportunity to position joint promotions, cross-brand campaigns, or distribution expansions with AB InBev-aligned products in new markets.

Hispanic Market Focus With exclusive rights to key Hispanic brands and a vast distribution network of over 50,000 points across the U.S., there is a strong opportunity to pitch localized promotions, shelf-ready packaging, and community-based campaigns that resonate with Hispanic consumers.

Promotions Engine Recent campaigns such as summer sweepstakes and random reward programs indicate a capability to run high-engagement marketing initiatives. Sales teams can upsell turnkey consumer promotions, loyalty programs, and data-driven contest collaborations with retailers.

Product Diversification Novamex markets a range of drinks and foods beyond sodas, including Jarritos, Sangría Señorial, Sidral Mundet, Mineragua, and D’Gari. This breadth supports cross-selling across retail partners by bundling complementary product assortments and seasonal promotions.

Growth Channels Recent expansion into hard seltzer-style offerings via AB InBev partnerships signals willingness to diversify portfolio. There is a sales opening to propose new distribution in California, Texas, and other growth markets for innovative ready-to-drink lines and flavor innovations.