Strategic Growth Nova Pressroom has recently merged with Tower Products, signaling expanded product capabilities and broader market reach. This presents cross-sell opportunities to existing Tower customers and a chance to upsell enhanced coatings and cleaners across a larger install base.

Coatings & Chemicals With a portfolio spanning blanket and roller washes, fountain solutions, alcohol substitutes, aqueous and UV coatings, Nova can position itself as a one-stop-solution provider for printers seeking improved image quality, efficiency, and sustainability across diverse press types.

Midmarket Focus Company size (11-50 employees) and mid-market revenue suggest targeting small to mid-size printing shops and regional printers that require expert formulation and personalized service, creating opportunities for bundled maintenance, training, and on-site support.

Global Dealer Network Nova markets through a network of dealers in the U.S., Canada and globally. Leverage this distribution to identify high-potential territories, co-market with partners, and expand presence in regions with growing print volumes and demand for specialty products.

Industry Expertise With an established technical team boasting extensive formulating, problem-solving, and regulatory experience, position Nova as a partner for printers seeking compliant, high-performance solutions, including sustainability-focused products and color/finish improvements.