Expansion Eye Notch operates multiple breweries, tap rooms, and biergartens in Salem and Boston with a history of international footprint through a Brighton, UK location, signaling potential for cross-market partnerships, distribution deals, and event collaborations in New England and select European markets.
Craft Lager Leadership As a pioneer in craft lagers and low ABV beer with award-winning German/Czech-inspired brews, Notch presents opportunities to partner on co-branded lager lines, seasonal releases, and retail/off-premise programs targeting mainstream beer retailers and supermarket chains seeking approachable craft options.
Collaborative Growth Recent collaborations such as the rice lager brewed with Isbell Farm’s sake rice and Koji Club partnership highlight a readiness to pursue innovative, premium products; sales plays could focus on unique limited-release SKUs, festival activations, and ambassador-led tastings for hospitality buyers.
Nonalcoholic Potential Notch pilot-tested nonalcoholic IPA and Pilsner, suggesting a doorway to NA category expansions; targeting health-conscious venues, gyms, colleges, and grocery chains with NA craft options could widen share of shelf and drive new customer segments.
Festival & Experiential Strong event presence with Forever Lager series and beer festivals offers recurring opportunities for sponsorships, on-site retail, vending partnerships, and B2B storytelling to drive distributor interest, regional bars, and experiential marketing deals.