Niche Design Strength As an award-winning product design and UX agency with a small team and flexible network, Not That, This can be positioned to scale quickly for mid-to-large clients seeking high-end digital experiences, presenting a turnkey option for expanding client engagements without long hiring cycles.

Enterprise Client Access Their existing client list includes major media and tech brands (Disney, CNN, Netflix, Oracle, Cisco, Splunk), signaling trust and capability to handle complex, high-visibility projects. This provides a pathway to expand with upsell opportunities in media, entertainment, and enterprise software suites.

Digital Maturity Fit With a tech-forward mix of designers and creative technologists and a stack featuring modern web hosting, version control, analytics-ready assets, and performance considerations, they’re well-suited to sell end-to-end digital product redesigns, platform migrations, or performance optimization projects.

Growth Readiness Revenue scale and flexible team structure indicate capacity to take on larger engagements or multi-project programs. This can be framed to prospects as a partner capable of ramping resources up or down to meet project demand without compromising quality.

Distinctive Value Their emphasis on end-to-end experience design from pixel to interaction, plus a call to act on results over meetings, appeals to organizations frustrated by lengthy engagements. Positioning opportunities exist for outcome-driven engagements such as UX modernization, conversion optimization, and multi-platform experience consistency.