Historic Brand Revival Norton Motorcycles is currently undergoing a strategic resurgence, launching new models and unveiling innovative technologies such as the V4 engine, which presents opportunities to target enthusiasts and collectors interested in premium, heritage-rich motorcycles.

Innovation Highlights With a focus on innovation and modern design inspired by its legendary legacy, Norton offers a compelling value proposition for consumers seeking advanced performance and craftsmanship, opening avenues for technology-driven sales and premium partnerships.

Expanding Product Line The launch of four new models for the fiscal year signals an expanded product portfolio, providing multiple entry points for different customer segments including performance, lifestyle, and hobbyist markets.

Strategic Industry Engagement Participation in major events like EICMA demonstrates Norton’s active presence in the global motorcycle scene, enabling connections with dealerships, distributors, and global markets eager for innovative and high-quality motorbikes.

Partnership & Funding Current funding of $21M and partnerships such as with Bikesure indicate growth potential and opportunities for value-added services like insurance, financing, and aftermarket support, which can be leveraged to develop comprehensive sales solutions.