Local SMB Focus Capitalize on a strong local presence to target nearby SMBs with core office equipment needs such as printers and copiers, as well as supplies like toner and paper. Position Northshore as a fast, locally supported supplier ready to provide onsite service and quick replenishment.

Managed Print Offer managed print services and maintenance contracts to create recurring revenue. Include consumables, service visits, and remote monitoring to reduce downtime for customers and elevate Northshore above transactional suppliers.

Digital Growth Enhance the online buying experience and local visibility. Use existing analytics and social channels to run targeted campaigns for small offices, optimize SEO for local terms, and enable easy online ordering or quote requests.

Local Advantage Differentiate from national players through personalized support, onsite setup and training, flexible purchasing terms, and rapid response times. Emphasize local knowledge and proximity as key selling points.

Growth Readiness With a lean team and growth potential, create partnerships with manufacturers for favorable terms, financing options, or leasing to help customers scale their equipment purchases and services as they grow.