Growth Marketing Leverage existing Google Ads activity to optimize patient acquisition in the Newburyport area by expanding paid channels, refining landing pages, implementing robust conversion tracking, and testing messaging to improve cost-per-appointment.

Local Visibility Strengthen local search presence and reputation management by enhancing local SEO, reviews strategy, and Google Business Profile optimization, aligning with their JSON-LD and SEOmatic setup to improve dermatology-specific visibility.

Security and Compliance Capitalize on Cloudflare Bot Management by offering broader security and HIPAA-compliant hosting and patient portal enhancements, including encryption, access controls, and regular security audits to reassure patients and meet regulatory requirements.

Tech Modernization Modernize the website and frontend stack to improve performance and accessibility, enabling seamless appointment scheduling and patient forms while ensuring compatibility with their Yii backend and Genesis blocks.

Operations Integration Streamline operations with integrated practice management and CRM solutions tailored for smaller medical practices, and connect with Microsoft Office tools to improve documentation, scheduling, reminders, and analytics for marketing ROI.