EV Promotion The association launched an All In For EVs campaign to promote electric vehicle adoption and sales within North Carolina, indicating opportunities to offer EV-related marketing, training, and dealer incentive programs tailored to the state market.

Leadership Transition A long-time president/CEO retired at end of 2023, signaling potential leadership changes, renewed strategic direction, and opportunities to engage with the new leadership on member services, sponsorships, and partnership programs.

Smaller Scale With 11-50 employees and annual revenue in the 1–10 million range, the association represents mid-sized dealer networks that may prefer cost-effective, scalable tech, education, and insurance solutions bundled for associations.

Tech Stack Existing technology footprint includes e-commerce marketing and member support tools (The Trade Desk, Google Maps, Stripe, PHP, Bootstrap, PDF.js, jQuery). Opportunities exist to pitch modernization, integration services, or secure, low-friction digital solutions aligned with current stack.

EV Readiness Gap National and regional trends toward electrification create demand for dealer training, compliance, and promotional materials. Propose turnkey EV readiness packages, including curriculum, showroom materials, and performance tracking tailored to NC dealers.