Mid-market focus Target mid-sized events and installations in the 11-50 employee range and revenue up to the lower B2B enterprise tier, offering scalable AV design, integration, and on-site support to maximize event quality and ROI.

Technical capabilities Leverage their skilled team of designers, programmers, installers and technicians to upsell comprehensive AV solutions, including permanent installations and live event services with turnkey project management.

Repeat engagement Position as a reliable partner for ongoing events and installations, highlighting attention to detail and strong customer experience to secure repeat business from venues, organizers and corporate clients.

Digital presence Capitalize on WordPress and Google Workspace/GCP usage to propose bundled digital workflows, remote collaboration, and scalable maintenance packages that reduce client overhead and improve project timelines.

Strategic introductions Use the founder’s network and industry contacts to pursue partnerships with event venues, production companies, and rental houses, crafting co-selling arrangements and referral programs to broaden reach.