Insights

Regulatory shift NJOY operates in the e-vapor space with FDA market authorizations for its nicotine products, but a March 2025 ITC order bans NJOY ACE devices and pods in the United States. Sales opportunities should focus on compliant product lines, alternative delivery formats, and potential relaunch strategies in markets with favorable regulatory environments.

Parent company As of 2023 NJOY is a wholly owned subsidiary of Altria Group. Leverage the expanded distribution networks, cross-sell opportunities across Altria's channels, and alignment on regulatory, compliance, and consumer-facing marketing capabilities.

Market timing NJOY has FDA clearances for tobacco and menthol variants, indicating established consumer demand and regulatory acceptance. Opportunities exist to partner on reformulations or new variants that align with current regulatory frameworks and public health considerations.

Platform potential Existing tech stack and digital presence (Sitecore Experience Edge, Google Analytics, Tag Manager) suggest readiness for data-driven campaigns, e-commerce optimization, and enhanced digital marketing partnerships to accelerate product adoption and market outreach.

Scale and funding With 51-200 employees and substantial funding history (Funding $494M; revenue in the low hundreds of millions), there is capacity for rapid programmatic collaborations, pilot launches, and co-branded campaigns leveraging Altria’s resources and NJOY’s product portfolio.

NJOY Tech Stack

NJOY uses 8 technology products and services including Sitecore Experience Edge, Webpack, Windows Server, and more. Explore NJOY's tech stack below.

  • Sitecore Experience Edge
    Caching
  • Webpack
    Development
  • Windows Server
    Operating Systems
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • Google Search Console
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks

Media & News

NJOY's Email Address Formats

NJOY uses at least 2 format(s):
NJOY Email FormatsExamplePercentage
FLast@njoy.comJDoe@njoy.com
91%
First@njoy.comJohn@njoy.com
7%
Last@njoy.comDoe@njoy.com
1%
First.Last@njoy.comJohn.Doe@njoy.com
1%

Frequently Asked Questions

What is NJOY's phone number?

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You can contact NJOY's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is NJOY's stock symbol?

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NJOY is a publicly traded company; the company's stock symbol is ENJY.

What is NJOY's official website and social media links?

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NJOY's official website is njoy-llc.com and has social profiles on LinkedInCrunchbase.

How much revenue does NJOY generate?

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As of July 2026, NJOY's annual revenue is estimated to be $250M - $500M.

What is NJOY's SIC code NAICS code?

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NJOY's SIC code is 2131 - Chewing and Smoking Tobacco and Snuff NAICS code is 31-33 - Manufacturing.

How many employees does NJOY have currently?

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As of July 2026, NJOY has approximately 122 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Ceo, Founder: M. T.Chief Science And Technology Officer: M. G.Vice President Of Regulatory Affairs Toxicology And Product Safety: S. Y.. Explore NJOY's employee directory with LeadIQ.

What industry does NJOY belong to?

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NJOY operates in the Manufacturing industry.

What technology does NJOY use?

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NJOY's tech stack includes Sitecore Experience EdgeWebpackWindows ServerGoogle Tag ManagerX-Content-Type-OptionsGoogle AnalyticsGoogle Search ConsoleMicrosoft ASP.NET.

What is NJOY's email format?

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NJOY's email format typically follows the pattern of FLast@njoy.com. Find more NJOY email formats with LeadIQ.

How much funding has NJOY raised to date?

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As of July 2026, NJOY has raised $494M in funding. The last funding round occurred on Mar 05, 2021 for $5M.

When was NJOY founded?

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NJOY was founded in 2006.
NJOY logo

NJOY

ManufacturingVirginia, United States51-200 Employees

NJOY is a mid-sized manufacturing company based in Richmond, Virginia, founded in 2006. In 2023 it became a wholly owned subsidiary of Altria Group, Inc. Its founding goal was to provide adult smokers with an alternative to combustible cigarettes, a goal it continues to pursue. 

The company’s product portfolio includes NJOY ACE and NJOY DAILY, which were among the first e-vapor products to receive FDA market authorizations for both tobacco and menthol variants. A regulatory development from the International Trade Commission prohibits importing, marketing, selling, or distributing NJOY ACE devices and pods in the United States as of March 31, 2025. NJOY operates within the manufacturing industry, focusing on products intended as alternatives to traditional smoking for adult consumers.

Section iconCompany Overview

Phone number
SIC Code
2131 - Chewing and Smoking Tobacco and Snuff
Stock Symbol
ENJY
NAICS Code
31-33 - Manufacturing
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $494M

    NJOY has raised a total of $494M of funding over 12 rounds. Their latest funding round was raised on Mar 05, 2021 in the amount of $5Mas a private_equity.

  • $250M - $500M

    NJOY's revenue is estimated to be in the range of $250M - $500M

Section iconFunding & Financials

  • $494M

    NJOY has raised a total of $494M of funding over 12 rounds. Their latest funding round was raised on Mar 05, 2021 in the amount of $5Mas a private_equity.

  • $250M - $500M

    NJOY's revenue is estimated to be in the range of $250M - $500M

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