NINETY PERCENT
Retail Apparel and FashionEngland, United Kingdom2-10 Employees
Ninety Percent operates as a small London-based retailer in the apparel and fashion sector. The company differentiates itself by allocating a large share of its profits to staff and to social causes, reflecting a business model centered on social impact. It describes its approach as cultivating a positive culture beyond its clothing and pursuing a consciousness-driven ethos. The brand has pursued sustainability in its product line, launching its most sustainable collection in December 2019. In 2021, Ninety Percent appointed Louise Langkilde as head of design, indicating a focus on design leadership. The company sits within the UK retail fashion landscape and appears to target consumers who value ethical practices and social responsibility.