Insights

Fast-growing AI Nift operates an AI-powered platform connecting consumers to brands through curated thank-you gifts, presenting a compelling value proposition for platforms seeking to boost engagement and monetize user journeys.

High engagement potential Current metrics show strong consumer intent and platform impact, with up to 10% conversion, 70% of new shoppers planning to buy from discovered brands, and 72% attributing positive sentiment to rewarded platforms—a favorable signal for expansion with new partners.

Platform partnerships Nift already powers experiences for major platforms such as Afterpay, Klarna, TripAdvisor, and Ticketmaster, indicating readiness to integrate with large ecosystems and cross-sell to their merchant networks.

Global expansion Active presence across North America, the UK, and Australia suggests opportunities to replicate success in similar international markets or to tailor programs for regional consumer behavior and regulatory contexts.

Scalable tech stack Utilizes HubSpot Analytics, Apache Airflow, Kubernetes, PostgreSQL, and cloud tools, signaling a scalable and automated approach that can support onboarding of enterprise clients and complex program configurations.

Similar companies to Nift

Nift Tech Stack

Nift uses 8 technology products and services including HubSpot Analytics, Apache Airflow, Kubernetes, and more. Explore Nift's tech stack below.

Media & News

Nift's Email Address Formats

Nift uses at least 4 email formats:
Nift Email FormatsExamplePercentage
First.Last@gonift.comJohn.Doe@gonift.com
94%
First.Middle@gonift.comJohn.Michael@gonift.com
2%
FirstMiddle.Last@gonift.comJohnMichael.Doe@gonift.com
2%
First@gonift.comJohn@gonift.com
2%

Frequently Asked Questions

What is Nift's stock symbol?

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Nift is a publicly traded company; the company's stock symbol is IND.

What is Nift's official website and social media links?

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Nift's official website is gonift.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Nift generate?

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As of October 2026, Nift's annual revenue is estimated to be $50M - $100M.

What is Nift's SIC code and NAICS code?

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Nift's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Nift have currently?

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As of October 2026, Nift has approximately 197 employees across 4 continents, including North America, Asia and Europe. Key team members include Chief Operating Officer: S. W., Head Of Ai & Data Science: G. G. and Founder And Managing Director: D. P. Explore Nift's employee directory with LeadIQ.

What industry does Nift belong to?

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Nift operates in the Advertising Services industry.

What technology does Nift use?

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Nift's tech stack includes HubSpot Analytics, Apache Airflow, Kubernetes, Postman, PostgreSQL, Google Workspace, Google Cloud and Klaviyo.

What is Nift's email format?

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Nift's email format typically follows the pattern of First.Last@gonift.com. Find more Nift email formats with LeadIQ.

How much funding has Nift raised to date?

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As of October 2026, Nift has raised $20M in funding. The last funding round occurred on Mar 30, 2018 for $17M.

When was Nift founded?

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Nift was founded in 2014.
Nift logo

Nift

Advertising ServicesMassachusetts, United States51-200 Employees

Nift operates in the advertising services space by helping platforms and brands transform moments of appreciation into customer experiences and measurable business outcomes. The company delivers thoughtful thank-you gifts at key points along the customer journey—after a purchase, sign-up, review, or milestone—connecting consumers with brands they may want to discover. Its platform uses artificial intelligence to pair individual users with brand experiences that align with their interests, creating value for all participants: consumers gain exposure to new brands, platforms reward users and generate incremental revenue, and brands attract high-intent customers.

Based in Boston, Massachusetts, Nift serves a broad network that includes more than 100 million consumers and thousands of brands across platforms in North America, the UK, and Australia. It lists partners such as Afterpay, Klarna, TripAdvisor, and Ticketmaster, along with consumer brands like Fabletics, Chewy, Harry's, and HelloFresh. The company has been recognized by Deloitte as one of North America’s fastest-growing technology companies.

Section iconCompany Overview

Website
gonift.com
SIC Code
8742 - Management Consulting Services
Stock Symbol
IND
NAICS Code
541613 - Marketing Consulting Services
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $20M

    Nift has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Mar 30, 2018 in the amount of $17M as a Series A.

  • $50M - $100M

    Nift's revenue is estimated to be in the range of $50M - $100M

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