Local Market Intel Leverage Nielsen Local Insights across 210 DMA areas to offer clients actionable local market intelligence that links media consumption with purchasing behavior, enabling targeted advertising strategies for specific local markets.

Small to Mid Size Focus Target mid-sized agencies and regional advertisers given staff size and revenue range, presenting scalable market research solutions that align with budgets and deliver measurable local impact.

Tech Stack Leverage Position services as compatible with major platforms like AWS, Adobe Experience Manager, Drupal, Google Analytics and GTM to integrate existing martech stacks, improving data cohesion and reporting efficiency for clients.

Growth Angle Highlight potential for expansion into new verticals by showcasing track record of supporting local advertising decisions, with emphasis on connected insights that drive category-specific media planning and ROI.

Strategic Partnerships Explore alliances with regional advertisers and tourism/hospitality sectors leveraging Scarborough’s recognition in coastal resort markets and recent growth efforts to cross-sell enhanced analytics and targeted campaigns.