Strategic partnerships Position Nickerson as a premier regional distributor and service provider for centrifugal pumps in the Intermountain West. Leverage exclusive dealer relationships with National Pump, Aurora, Gorman Rupp, Cascade, Hydromatic, and Lawerence Pumps to cross-sell full pump bundles, spare parts, and customized retrofit components.

Full-service capabilities Highlight the on-site repair center and custom fabrication offerings to upsell maintenance contracts, ongoing repair services, and retrofit projects. Emphasize ability to source or manufacture hard-to-find parts in durable materials to reduce customer downtime.

Field service reach Leverage extensive field crews and down-hole inspection capabilities to target water well operators and industrial facilities requiring timely installations, maintenance, and emergency response. Offer bundled field service plans and predictable maintenance windows.

Mid-market footprint Given 11-50 employees and revenue in the low-to-mid single-digit millions, tailor sales motions to mid-market buyers in the industrial machinery and water pumping sectors. Propose scalable service packages that align with growth in local municipal, agricultural, and commercial sectors.

Growth signals Capitalize on ongoing website updates, potential for expanded product lines, and recent team expansions to pursue new accounts and upsell opportunities. Use the strong regional reputation and long-standing history since 1924 to build credibility with facilities managers seeking reliable pump solutions.