Insights

Expanding Partner Network Niche's recent collaborations with prominent institutions like Linfield College, New England College, and Prosper ISD demonstrate its growing acceptance and reliance within the educational sector. This opens opportunities to target additional private colleges, public school districts, and educational systems interested in streamlining admissions and enhancing institutional visibility.

Innovative Technology Adoption The company's integration of advanced tools such as Avalara, Git, and SpeedCurve indicates a robust and modern tech infrastructure. This can attract tech-savvy educational clients looking for cutting-edge solutions to improve operational efficiency and student engagement, providing a pathway for upselling or customized platform solutions.

Growth in Data-Driven Solutions Niche’s development of new tools like the college cost comparison feature and its recognition through TIME as an innovative leader suggest a focus on transparency and personalized data services. This positions Niche to appeal to institutions seeking comprehensive analytics and decision-making tools to differentiate themselves in competitive markets.

Funding and Market Position With a solid funding base of $35 million and a user base exceeding 70 million annually, Niche is well-positioned for expansion. These financial and operational strengths make it attractive for collaborations with large education providers and technology partners interested in scalable, high-impact solutions.

Market Trends and Recognition Niche's recognition of top colleges and rankings for conservative institutions reflect its influence in shaping educational reputation and choices. This creates sales opportunities for targeted marketing campaigns, brand partnerships, and institutions aiming to leverage Niche’s authoritative brand for student recruitment and marketing clarification.

Niche Tech Stack

Niche uses 8 technology products and services including Avalara, Reddit Ads, RSS, and more. Explore Niche's tech stack below.

  • Avalara
    Accounting And Finance
  • Reddit Ads
    Advertising
  • RSS
    Content Management System
  • DBT
    Continuous Integration
  • Quantcast Choice
    Cookie Compliance
  • git
    Development
  • C#
    Programming Languages
  • SpeedCurve
    Real User Monitoring

Media & News

Niche's Email Address Formats

Niche uses at least 1 format(s):
Niche Email FormatsExamplePercentage
FLast@niche.comJDoe@niche.com
85%
First@niche.comJohn@niche.com
11%
First.Last@niche.comJohn.Doe@niche.com
3%
Last@niche.comDoe@niche.com
1%

Frequently Asked Questions

Where is Niche's headquarters located?

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Niche's main headquarters is located at 2840 Liberty Avenue Suite 202 Pittsburgh, Pennsylvania 15222 United States. The company has employees across 6 continents, including North AmericaAsiaAfrica.

What is Niche's phone number?

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You can contact Niche's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Niche's stock symbol?

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Niche is a publicly traded company; the company's stock symbol is 8490.HK.

What is Niche's official website and social media links?

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Niche's official website is niche.com and has social profiles on LinkedInCrunchbase.

What is Niche's NAICS code?

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Niche's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Niche have currently?

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As of April 2026, Niche has approximately 589 employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Ceo: L. S.Ceo: L. Z.Ceo: M. B.. Explore Niche's employee directory with LeadIQ.

What industry does Niche belong to?

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Niche operates in the Technology, Information and Internet industry.

What technology does Niche use?

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Niche's tech stack includes AvalaraReddit AdsRSSDBTQuantcast ChoicegitC#SpeedCurve.

What is Niche's email format?

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Niche's email format typically follows the pattern of FLast@niche.com. Find more Niche email formats with LeadIQ.

How much funding has Niche raised to date?

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As of April 2026, Niche has raised $35M in funding. The last funding round occurred on Apr 29, 2020 for $35M.

When was Niche founded?

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Niche was founded in 2002.

Niche

Technology, Information and InternetPennsylvania, United States501-1000 Employees

Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. We believe it shouldn’t be hard to find where you belong, so it’s our mission to make it easy, transparent and free.

Used by over 70 million people annually, Niche is the trusted partner to over 3,000 schools and colleges, helping them to streamline operations, build brand awareness and achieve their enrollment targets. 

Our nationally recognized Niche Direct Admissions® program is revolutionizing the college admissions process by enabling colleges to proactively accept qualified students based solely on their Niche Profile, offering real-time acceptance and scholarship opportunities. TIME named Niche Direct Admissions as one of 2024’s Best Inventions.

For over 20 years, Niche has been empowering informed decision-making, and we remain dedicated to improving and simplifying the education journey for all.

Section iconCompany Overview

Headquarters
2840 Liberty Avenue Suite 202 Pittsburgh, Pennsylvania 15222 United States
Phone number
Website
niche.com
Stock Symbol
8490.HK
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2002
Employees
501-1000

Section iconFunding & Financials

  • $35M

    Niche has raised a total of $35M of funding over 4 rounds. Their latest funding round was raised on Apr 29, 2020 in the amount of $35M.

Section iconFunding & Financials

  • $35M

    Niche has raised a total of $35M of funding over 4 rounds. Their latest funding round was raised on Apr 29, 2020 in the amount of $35M.

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