Insights

Innovative AR Engagement Niantic specializes in augmented reality technology that promotes outdoor exploration and social interaction, presenting opportunities for brands and organizations to integrate AR experiences into marketing campaigns, educational initiatives, or citywide events to enhance user engagement.

Expanding Entertainment Portfolio With recent launches like Deluxe GO Pass and the game season Forever Forward, Niantic demonstrates ongoing innovation in gamification and monetization strategies, which can be leveraged through partnerships to expand content offerings or drive new revenue streams.

Strategic Spin-offs & Applications Niantic's spin-off of Vantor Holdings and use of 3D scans for military drone navigation reveal a capability for applying AR and spatial data technology beyond gaming, opening avenues for government, defense, or enterprise clients seeking advanced navigation or simulation solutions.

Financial Growth Potential With revenues estimated between $500 million and $1 billion and significant funding, Niantic is positioned for targeted investments, partnerships, and collaborative projects, especially in outdoor fitness, location-based services, and AR-driven commerce.

Market Leadership & Alliances Supported by major investors like Nintendo and The Pokémon Company and a global office network, Niantic's established brand and industry relationships offer a solid foundation for co-branded ventures, licensing deals, and cross-promotional opportunities in AR entertainment and tech.

Niantic, Inc. Tech Stack

Niantic, Inc. uses 8 technology products and services including Adobe Photoshop, Google Drive, Zendesk, and more. Explore Niantic, Inc.'s tech stack below.

  • Adobe Photoshop
    Cad & Graphics
  • Google Drive
    Document Management Systems
  • Zendesk
    Documentation Tools
  • Microsoft PowerPoint
    Editors
  • ADP
    Human Resource Management System
  • Linux kernel
    Operating Systems
  • Node.js
    Programming Languages
  • Express.js
    Web Frameworks

Media & News

Niantic, Inc.'s Email Address Formats

Niantic, Inc. uses at least 1 format(s):
Niantic, Inc. Email FormatsExamplePercentage
FLast@nianticlabs.comJDoe@nianticlabs.com
52%
FirstLast@nianticlabs.comJohnDoe@nianticlabs.com
31%
First@nianticlabs.comJohn@nianticlabs.com
15%
FirLast@nianticlabs.comJohDoe@nianticlabs.com
2%

Frequently Asked Questions

Where is Niantic, Inc.'s headquarters located?

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Niantic, Inc.'s main headquarters is located at San Francisco, California United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Niantic, Inc.'s phone number?

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You can contact Niantic, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Niantic, Inc.'s official website and social media links?

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Niantic, Inc.'s official website is nianticlabs.com and has social profiles on LinkedInCrunchbase.

What is Niantic, Inc.'s NAICS code?

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Niantic, Inc.'s NAICS code is 5112 - Software Publishers.

How many employees does Niantic, Inc. have currently?

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As of June 2026, Niantic, Inc. has approximately 667 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Technology Officer: P. T.Chief Of Security: G. C.Vice President Platform: E. W.. Explore Niantic, Inc.'s employee directory with LeadIQ.

What industry does Niantic, Inc. belong to?

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Niantic, Inc. operates in the Software Development industry.

What technology does Niantic, Inc. use?

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Niantic, Inc.'s tech stack includes Adobe PhotoshopGoogle DriveZendeskMicrosoft PowerPointADPLinux kernelNode.jsExpress.js.

What is Niantic, Inc.'s email format?

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Niantic, Inc.'s email format typically follows the pattern of FLast@nianticlabs.com. Find more Niantic, Inc. email formats with LeadIQ.

How much funding has Niantic, Inc. raised to date?

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As of June 2026, Niantic, Inc. has raised $300M in funding. The last funding round occurred on Nov 22, 2021 for $300M.

When was Niantic, Inc. founded?

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Niantic, Inc. was founded in 2011.

Niantic, Inc.

Software DevelopmentCalifornia, United States501-1000 Employees

Niantic, Inc. develops augmented reality software intended to encourage people to explore the world together. Originating at Google in 2011, the company now operates independently and maintains a global presence with offices in San Francisco, Sunnyvale, Seattle, Lawrence, Los Angeles, Tokyo, London, Hamburg, and Zurich. The company is based in San Francisco, California, and focuses on AR-enabled experiences that blend digital content with real-world activities for outdoor enthusiasts and players.

In 2026, Niantic launched the Deluxe GO Pass for Pokémon GO, a premium rewards system announced at a major event. This development illustrates ongoing expansion of its AR gaming offerings and reflects the company's international footprint.

Section iconCompany Overview

Headquarters
San Francisco, California United States
Phone number
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
501-1000

Section iconFunding & Financials

  • $300M

    Niantic, Inc. has raised a total of $300M of funding over 6 rounds. Their latest funding round was raised on Nov 22, 2021 in the amount of $300M.

  • $500M$1B

    Niantic, Inc.'s revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $300M

    Niantic, Inc. has raised a total of $300M of funding over 6 rounds. Their latest funding round was raised on Nov 22, 2021 in the amount of $300M.

  • $500M$1B

    Niantic, Inc.'s revenue is estimated to be in the range of $500M$1B

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