Insights

Global Luxury Network Nialaya operates in the high-end jewelry segment with distribution across 25 countries and placement in over 100 retail locations including luxury departments and 5-star hotels, indicating strong potential for wholesale partnerships and selective retailer collaborations.

Seasonal Collections The brand releases two new collections annually, signaling opportunities to pitch seasonal co-branding, exclusive capsule drops with retailers, or limited-edition lines to drive store traffic and curb appeal.

Heritage and Story Founded on spirituality and energy healing with a handcrafted, Hollywood-made narrative, there is a clear opportunity to align with wellness, lifestyle, and experiential retailers seeking authentic brand storytelling and purpose-driven products.

Digital Engagement Active use of e-commerce and marketing tech (Klaviyo, Zendesk, LiveChat, AdRoll, Criteo, Trustpilot) suggests strong potential for direct-to-consumer campaigns, retargeting strategies, and personalized shopping experiences to lift online sales.

Recent Product Expansion Launch of the Tennis jewelry collection signals openness to category diversification and affinity-based campaigns; explore partnerships with athletic, resort, or luxury lifestyle retailers to tap new customer segments.

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NIALAYA Tech Stack

NIALAYA uses 8 technology products and services including AdRoll, Criteo, Hotjar, and more. Explore NIALAYA's tech stack below.

NIALAYA's Email Address Formats

NIALAYA uses at least 2 email formats:
NIALAYA Email FormatsExamplePercentage
First@nialaya.comJohn@nialaya.com
93%
FL@nialaya.comJD@nialaya.com
7%

Frequently Asked Questions

What is NIALAYA's official website and social media links?

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NIALAYA's official website is nialaya.com and has social profiles on LinkedIn.

How much revenue does NIALAYA generate?

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As of August 2026, NIALAYA's annual revenue is estimated to be $10M - $25M.

What is NIALAYA's SIC code and NAICS code?

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NIALAYA's SIC code is 2323 - Men's and Boys' Neckwear and NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does NIALAYA have currently?

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As of August 2026, NIALAYA has approximately 12 employees across 2 continents, including North America and South America. Key team members include California Regional Director: B. N. Explore NIALAYA's employee directory with LeadIQ.

What industry does NIALAYA belong to?

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NIALAYA operates in the Retail Luxury Goods and Jewelry industry.

What technology does NIALAYA use?

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NIALAYA's tech stack includes AdRoll, Criteo, Hotjar, Google Workspace, LiveChat, Zendesk Chat, Klaviyo and Trustpilot.

What is NIALAYA's email format?

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NIALAYA's email format typically follows the pattern of First@nialaya.com. Find more NIALAYA email formats with LeadIQ.

When was NIALAYA founded?

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NIALAYA was founded in 2009.
NIALAYA logo

NIALAYA

Retail Luxury Goods and JewelryCalifornia, United States11-50 Employees

Nialaya Jewelry is an American designer jewelry company founded in 2009 by Danish designer Jannik Olander and is headquartered in Los Angeles. The brand creates handmade pieces that blend beaded macramé, leather, and various stones, reflecting an artisanal, non-mass-produced approach. The design approach draws on spirituality and energy healing, with pieces often subjected to cleansing rituals before completion.

It operates in the retail luxury goods and jewelry sector and serves a global clientele, distributing its collections through a network of upscale retailers in about 25 countries. Retail partners include Harrods, Harvey Nichols, and Selfridges in London, NK in Stockholm, On Pedder in Hong Kong, Singapore, Beijing and Shanghai, and venues such as Ibiza Gran Hotel and the DNA Emporium at the Cosmopolitan of Las Vegas. The company releases two new collections each year, expanding its range to include hand-braided leather bracelets, beaded and stingray bracelets, the Skyfall collection for women, and rings for both men and women.

Section iconCompany Overview

SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    NIALAYA's revenue is estimated to be in the range of $10M - $25M

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