First-party data Nexxen is accelerating first-party data activation with a new DSP onboarding capability, presenting a sales opportunity to offer enhanced data onboarding services, data quality audits, and dedicated onboarding support to improve advertiser ROI.

AI integration With nexAI and open protocol integrations (MCP and A2A) enabling external AI agents, there is a sales opening to propose advanced AI-assisted planning, optimization, and reporting services that leverage client data for faster decision cycles.

Global reach Headquartered in Israel with offices across North America, Europe, and APAC, Nexxen targets multinational brands and advertisers seeking cross-region programmatic capabilities, offering multi-market execution and centralized reporting.

Strategic partnerships Recent collaborations such as with Hisense for FIFA World Cup media-in-home experiences indicate opportunities to pitch sponsorships, premium inventory access, and large-format brand activations on connected TV and experiential platforms.

Financial growth Nexxen has raised guidance and reported substantial revenue bands, signaling a scalable platform with potential for upsell of enterprise-tier features, premium data capabilities, and expanded services to larger advertisers.