Market Niche Expansion NEXT's specialization in high-quality LED displays for outdoor billboards, commercial signage, and interior displays positions it well to target advertising agencies, retail chains, and event venues seeking dynamic digital signage solutions.

Partnership Opportunities The recent partnership with Project Content indicates openness to digital content providers, creating potential sales channels for integrated digital advertising and content management systems.

Customer Localization Based in Wichita, Kansas, NEXT can leverage its Midwestern values and local presence to strengthen relationships with regional businesses and government entities looking for dependable, value-driven signage solutions.

Growth Potential With a revenue range of 1M to 10M and a relatively small team, there is significant room for expansion into larger markets and increased sales through targeted outreach to mid-sized and large enterprise clients.

Competitive Edge Focusing on quality manufacturing and value-driven service, NEXT can differentiate itself from larger competitors by emphasizing tailored solutions, quick service, and regional expertise to attract clients seeking personalized support.