Brand partnerships Opportunity to upsell premium windows and doors through existing brand lineup (Marvin, Infinity, Sunrise, Provia, Albany) to homeowners in Chicagoland, highlighting energy efficiency and customization as differentiators.

Showroom to doors Leverage three showroom locations and in-home estimates to drive appointment-based sales campaigns, offering bundled replacements for windows and entry/patio doors to increase average order value.

Awards credibility Utilize recognitions (Crain's Best Places to Work, BBB Torch Award for Ethics, GuildMaster with Distinction) to build trust in outreach, targeting projects requiring reliable installers and strong customer satisfaction.

Expansion opportunities Capitalize on planned events like Fall Open House and Design Discovery Day to generate leads, capture showroom walk-ins, and convert attendees into booked installations.

Digital sales acceleration Enhance online funnel using current tech stack (Shopify, Meta and Microsoft Advertising, Canva, AI tools) to promote energy-efficient window and door packages, provide virtual consultations, and retarget past website visitors.