Bespoke Automation Edge Newsmith focuses on custom-designed washing, drying and automated handling equipment, offering end-to-end services from design to installation and after-sales support. This creates sales opportunities with manufacturers needing tailor-made automation solutions and potential for retrofit or expansion across industries.

Trusted Longstanding Partner As a family-owned firm with decades of experience, Newsmith brings reliability and long-term service — ideal for customers seeking durable equipment and ongoing support. Propose value plays: maintenance contracts, performance optimization, and upgrades for aging systems.

Global Show Momentum Active participation in major packaging and processing events such as Interpack and FIPAN signals ongoing marketing of their automation solutions to a global audience. Sales play: engage with exhibitors and attendees, explore partnerships, co-marketing with distributors, and leverage show outcomes to identify RFPs.

Acquisition-Driven Growth History of acquiring Hiley Engineering shows a strategy of expanding capabilities in automated cleaning and handling. Opportunity to cross-sell integrated systems to existing customers, integrate service networks, and pitch bundled solutions.

SME Target Market Small to mid-sized manufacturers in the UK and Europe seeking turnkey automation with after-sales support. With a compact team size, emphasize high-touch, customized projects and scalable solutions; tailor outreach to projects like plant-wide cleaning and material handling upgrades.