Market positioning Target mid-sized to small PR agencies seeking performance-based pricing and media-focused campaigns. News & Experts operates on a pay for performance model, which can appeal to clients wanting measurable PR outcomes and transparent ROI.

Industry exposure Leverage News & Experts’ media-centric approach to pitch clients in publishing, health, software and finance sectors that require high-quality media exposure and exclusive angles to differentiate from competitors.

Expansion potential With 11-50 employees and revenue in the 25–50 million range, there is room to upsell retained services, add on digital PR, influencer outreach, or performance-based retainers to larger brands while maintaining the current fee model.

Technology stack Utilize existing tech footprint including Salesforce, Google Workspace, KnowBe4, and Google Search Console to offer data-driven PR analytics, security-compliant workflows, and enhanced reporting as differentiators to prospective clients.

Strategic partnerships Position as a top national firm with a proven pay-for-performance history to form partnerships with mid-market firms seeking scalable PR campaigns, offering them a clear path to measurable media results.