Insights

Expansion and Acquisitions NewPrinces Group's recent acquisitions of Kraft Heinz assets, including Plasmon and Italian infant and specialty businesses, demonstrate an aggressive growth strategy and a focus on expanding its product portfolio. This indicates potential sales opportunities in complementary food and beverage categories as they integrate new brands.

Strong Retail Presence The company's ownership of over 1,000 Princes Retail stores positions it as a key retail partner with significant direct consumer engagement. Opportunities exist for supply chain enhancements, private label collaborations, and in-store product placements to increase sales volume across its retail network.

Focus on Sustainability Princes's goal to accelerate sustainability and customer-centric retail models suggests openness to innovative packaging, eco-friendly ingredients, and sustainable sourcing solutions—areas where strategic partnerships could drive mutual growth and brand differentiation.

Technological Integration Utilization of advanced tech stack components such as React, Cloudflare, and Google Analytics indicates a data-driven and digitally optimized organization. This creates opportunities for digital marketing partnerships, e-commerce platform enhancements, and data analytics solutions to boost sales conversions.

Market Leadership Response As the second-largest agri-food group in Italy, NewPrinces is well-positioned to leverage its scale to negotiate better distribution channels, explore new product lines, and expand into emerging European markets, presenting numerous avenues for business development and new sales partnerships.

Similar companies to NewPrinces Group

NewPrinces Group Tech Stack

NewPrinces Group uses 8 technology products and services including Vercel Analytics, OneDrive, Siemens, and more. Explore NewPrinces Group's tech stack below.

  • Vercel Analytics
    Analytics
  • OneDrive
    File Sharing
  • Siemens
    IT
  • JSON-LD
    Javascript Frameworks
  • Microsoft
    Miscellaneous
  • Slider Revolution
    Miscellaneous
  • Priority Hints
    Performance
  • IBM Power Systems
    Server Hardware

Media & News

NewPrinces Group's Email Address Formats

NewPrinces Group uses at least 2 format(s):
NewPrinces Group Email FormatsExamplePercentage
First.Last@newlat.comJohn.Doe@newlat.com
82%
Last@newlat.comDoe@newlat.com
14%
First.MiddleLast@newlat.comJohn.MichaelDoe@newlat.com
4%
First.Last@newprinces.itJohn.Doe@newprinces.it
100%

Frequently Asked Questions

Where is NewPrinces Group's headquarters located?

Minus sign iconPlus sign icon
NewPrinces Group's main headquarters is located at Reggio Emilia, Emilia-romagna 42124 Italy. The company has employees across 5 continents, including EuropeAfricaAsia.

What is NewPrinces Group's official website and social media links?

Minus sign iconPlus sign icon
NewPrinces Group's official website is newprinces.it and has social profiles on LinkedIn.

What is NewPrinces Group's NAICS code?

Minus sign iconPlus sign icon
NewPrinces Group's NAICS code is 311 - Food Manufacturing.

How many employees does NewPrinces Group have currently?

Minus sign iconPlus sign icon
As of May 2026, NewPrinces Group has approximately 591 employees across 5 continents, including EuropeAfricaAsia. Key team members include Cfo: R. S.Chief Information Officer | It, Data, Cybersecurity And Technology Director Npg Retail: A. I.Head Of Marketing Food Division: D. C.. Explore NewPrinces Group's employee directory with LeadIQ.

What industry does NewPrinces Group belong to?

Minus sign iconPlus sign icon
NewPrinces Group operates in the Food and Beverage Manufacturing industry.

What technology does NewPrinces Group use?

Minus sign iconPlus sign icon
NewPrinces Group's tech stack includes Vercel AnalyticsOneDriveSiemensJSON-LDMicrosoftSlider RevolutionPriority HintsIBM Power Systems.

What is NewPrinces Group's email format?

Minus sign iconPlus sign icon
NewPrinces Group's email format typically follows the pattern of First.Last@newlat.com. Find more NewPrinces Group email formats with LeadIQ.

When was NewPrinces Group founded?

Minus sign iconPlus sign icon
NewPrinces Group was founded in 2004.

NewPrinces Group

Food and Beverage ManufacturingEmilia-romagna, Italy501-1000 Employees

NewPrinces Group is a leading European food & beverage group with a strong industrial heritage and a fully integrated presence across manufacturing and retail.

The Group brings together trusted names that share a common ambition: to deliver high-quality, accessible food, combining scale with deep local roots.
Today, NewPrinces Group generates approximately €6.7 billion in revenues and employs around 18,000 people.

Through Princes Group, listed on the FTSE 250, NewPrinces operates a broad portfolio of well-known food brands across ambient groceries and drinks, serving millions of consumers every day in Europe and beyond. With a strong industrial footprint and long-standing expertise in branded and customer own brand production, Princes Group is a key partner for retailers and foodservice operators internationally.

The Group’s retail activities are led by Princes Retail (formerly Carrefour Italia), a nationwide network with over 1,000 stores. Princes Retail focuses on proximity, quality, value and innovation, while accelerating the transition towards more sustainable, efficient and customer-centric retail models.

In the dairy segment, Centrale del Latte d’Italia represents excellence in milk and dairy production, with strong regional brands, short supply chains and a deep commitment to product quality, traceability and local sourcing.

Section iconCompany Overview

Headquarters
Reggio Emilia, Emilia-romagna 42124 Italy
NAICS Code
311 - Food Manufacturing
Founded
2004
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    NewPrinces Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    NewPrinces Group's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.