High win rate Target opportunity: law firms and plaintiff-focused practices seeking a track record of trial success and high verdict hit rates to bolster credibility in high-stakes cases.

Plaintiff track record Opportunity to upsell complementary services such as expert coordination, evidence strategy, and post-verdict consulting by highlighting the firm’s $300M+ recovered for plaintiffs and record-setting victories.

Boutique scale Client outreach angle: emphasize personalized litigation service from a smaller team with agile delivery, ideal for mid-sized plaintiffs or defendants needing focused attention and cost-efficient trials.

Tech efficiency Leverage their technology stack (Google Cloud, Office 365, OpenResty) to propose scalable, secure cloud-based case collaboration, document management, and workflow automation tailored for trial readiness.

Growth potential Position services around expansion readiness, such as digital marketing, client intake optimization, and business development to support revenue growth toward higher-end matters and referrals from peer firms.