Non-standard niche Target non-standard auto insurers and agents that partner with Newport General Agency to extend access to competitive rates, fast claims, and strong customer support.

Small to mid market Leverage the small to mid-sized agency profile (11-50 employees) to tailor scalable tech and service offerings that appeal to independent agents seeking efficient, cost-effective solutions.

Integrated tech Present value around existing tech stack (AWS, Nginx, Google Fonts API) to position as a modern, reliable platform for non-standard auto programs and agency workflows.

Growth potential Highlight revenue range and growth opportunities by partnering to expand product lines (ASIM, Excel General, Oakwood Software Insurance Solutions) and accelerate distribution through independent agents.

Competitive positioning Differentiate by emphasizing fast, fair claims service and low down payments to win business from larger incumbents that may be less agile in the non-standard auto space.