Insights

Strong Market Presence First Alert is a leading brand in the US fire safety market with a reputation for trust and innovation, presenting a significant opportunity to upsell or expand within residential, commercial, and community safety sectors.

Recent Technology Innovations The launch of advanced sensing technology like Precision Detection suggests ongoing investment in smart, differentiating products, opening avenues for sales of complementary sensors, IoT integrations, and upgrade programs.

Strategic Partnerships Collaborations with major players like Google and Google Nest indicate a focus on integrated home safety solutions, providing opportunities to offer connected home products, platform integrations, and bundled safety packages.

Community Engagement Active community outreach and fire safety awareness initiatives position First Alert as a preferred partner for organizations seeking safety solutions, which can facilitate sales to government agencies, property managers, and safety organizations.

Financial and Growth Potential With a revenue range of 100 to 250 million dollars and expansion into innovative safety technologies, there is potential for scalable solutions, premium offerings, and enterprise safety programs tailored for larger client portfolios.

Similar companies to Newell Brands - First Alert

Newell Brands - First Alert Tech Stack

Newell Brands - First Alert uses 8 technology products and services including TikTok Pixel, Sitecore Experience Edge, TrustArc, and more. Explore Newell Brands - First Alert's tech stack below.

  • TikTok Pixel
    Analytics
  • Sitecore Experience Edge
    Caching
  • TrustArc
    Cookie Compliance
  • Twitter typeahead.js
    Javascript Libraries
  • Windows Server
    Operating Systems
  • Livewire
    Web Frameworks
  • Microsoft IIS
    Web Servers
  • Facebook
    Widgets

Media & News

Newell Brands - First Alert's Email Address Formats

Newell Brands - First Alert uses at least 1 format(s):
Newell Brands - First Alert Email FormatsExamplePercentage
FLast@firstalert.comJDoe@firstalert.com
92%
First.L@firstalert.comJohn.D@firstalert.com
4%
LastF@firstalert.comDoeJ@firstalert.com
2%
First@firstalert.comJohn@firstalert.com
2%

Frequently Asked Questions

Where is Newell Brands - First Alert's headquarters located?

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Newell Brands - First Alert's main headquarters is located at 3901 Liberty Street Road Aurora, Illinois 60504 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Newell Brands - First Alert's phone number?

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You can contact Newell Brands - First Alert's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Newell Brands - First Alert's official website and social media links?

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Newell Brands - First Alert's official website is firstalert.com and has social profiles on LinkedIn.

What is Newell Brands - First Alert's SIC code NAICS code?

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Newell Brands - First Alert's SIC code is 3669 - Communications Equipment, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does Newell Brands - First Alert have currently?

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As of February 2026, Newell Brands - First Alert has approximately 187 employees across 2 continents, including North AmericaAsia. Key team members include Chief Consultant: P. G.President: T. H.President: Y. B.. Explore Newell Brands - First Alert's employee directory with LeadIQ.

What industry does Newell Brands - First Alert belong to?

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Newell Brands - First Alert operates in the Manufacturing industry.

What technology does Newell Brands - First Alert use?

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Newell Brands - First Alert's tech stack includes TikTok PixelSitecore Experience EdgeTrustArcTwitter typeahead.jsWindows ServerLivewireMicrosoft IISFacebook.

What is Newell Brands - First Alert's email format?

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Newell Brands - First Alert's email format typically follows the pattern of FLast@firstalert.com. Find more Newell Brands - First Alert email formats with LeadIQ.

Newell Brands - First Alert

ManufacturingIllinois, United States51-200 Employees

The First Alert brand stands at the forefront of home safety solutions, delivering connection and detection through smoke and carbon monoxide alarms, home security systems, video doorbells, and smart water leak detectors. Our products are designed to help protect what matters most—simply, reliably, and intelligently.

Backed by decades of trust and innovation, First Alert is America’s most trusted fire safety brand and is a go-to partner for professional security installers. With easy-to-integrate, high-performance solutions, we help pros deliver dependable protection for homes and small businesses. 

Whether safeguarding home or building systems for others, First Alert provides smart, proven technology built on a foundation of trust and innovation.

Section iconCompany Overview

Headquarters
3901 Liberty Street Road Aurora, Illinois 60504 United States
Phone number
SIC Code
3669 - Communications Equipment, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Newell Brands - First Alert's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Newell Brands - First Alert's revenue is estimated to be in the range of $100M$250M

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