NewBlue, Inc.

Software DevelopmentCalifornia, United States11-50 Employees

NewBlue, Inc. is a mid-sized software development company based in San Diego, California, founded in 2006. It delivers video editing solutions for filmmakers and broadcast professionals worldwide, anchored by its NewBlueFX line, which includes more than 200 video editing and audio plugins. Its Titler Live and NewBlue Fusion technologies serve the video cloud and live streaming markets, expanding the scope of its offerings. It maintains multi-year licensing arrangements with major industry players, including Avid, Corel, Cyberlink, Magix, Pinnacle Systems, Grass Valley EDIUS, and Sony.

Founders Melissa Jordan Grey and Todor J. Fay bring a track record of entrepreneurship in media technology, including an earlier venture sale to Microsoft. In June 2026, NewBlue launched Captivate 2026, reflecting ongoing development of its live graphics capabilities.

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