Hyper Local Reach Leverage StarNews Media's integrated print and digital inventory across Brunswick, New Hanover and Pender Counties to offer hyper-local advertising packages, including print ads, online display, SEM, Yahoo!, Google, interactive video and reputation management, complemented by sponsored content and special sections to reach local SMBs and nonprofits.

Community Partnerships Capitalize on established programs and partnerships such as Lifetime Achievement, StarNews in Education, Conscience Fair and Wilmington Theater Awards, plus Chamber collaborations, to offer sponsorships, branded activations and content partnerships that boost brand visibility and community engagement.

Programmatic Advantage Present the existing tech stack (The Trade Desk, PubMatic, AppNexus, Priority Hints, Cloudflare Bot Management, reCAPTCHA) as a programmatic advertising foundation with audience targeting, brand safety and bot protection to deliver measurable ROAS across desktop and mobile.

Seasonal Content Promote the Beach Scene seasonal magazine (May through September) and evergreen online placements, including interactive video and special sections, offering advertisers seasonal and location-targeted campaigns aligned with regional events and attractions.

Education & Lead Gen Leverage StarNews's education initiatives and chamber partnerships to create sponsored content, lead-generation campaigns and workforce development messaging that resonates with local businesses seeking community-minded marketing partners.