Expansion Momentum New Waterloo is rapidly expanding beyond Austin with Fidelity Hotel in Cincinnati and a Cleveland expansion underway, plus ventures like Sway Aspen and partnerships with Cabana. This multi market growth creates demand for scalable operations support across properties—central procurement, standardized brand guidelines, regional marketing programs, and training—presenting opportunities for enterprise hospitality tech, procurement services, and professional services that enable consistent guest experiences across markets.

Brand Portfolio Operating across multiple hotel brands and F&B concepts creates opportunities to sell integrated tech stacks (PMS, RMS, POS, CRM), cross property loyalty, centralized purchasing, and unified revenue management to maximize cross brand revenue.

Digital Marketing Current tech stack signals openness to digital marketing and design driven growth; propose expanding with a scalable CRM, enhanced CRO using Optimizely experiments, centralized analytics, content marketing strategy across hotels, and video campaigns to accelerate bookings.

Development Partners Strong development and design partnerships suggest opportunities to provide end to end project procurement, FF&E sourcing, and construction tech services (BIM, AutoCAD enhancements, sustainability integration) as new hotels come online.

People and Impact A community centric culture and mid sized team create a need for scalable talent solutions and local supplier programs; propose recruitment process optimization, leadership training, DEI services, and supplier diversity programs to support growth while maintaining culture.