New Theory Employee Directory
Technology, Information and InternetNew York, United States2-10 Employees
New Theory is a technology company that specializes in Win/Loss Analysis and Churn Analysis for its clients. Its services involve conducting in-depth customer interviews, analyzing and synthesizing the data, and delivering results through a software platform. The company emphasizes the value of high-quality qualitative data as a means to reduce churn and improve win rates for its customers. Based in Brooklyn, New York, the team operates in the technology, information, and internet sector, focusing on helping its clients understand customer behavior and market dynamics through structured qualitative insights. The firm describes its capability as connecting rigorous qualitative research with a software-driven delivery model to enable better decision-making for its customers.