New South Research Employee Directory

Research ServicesAlabama, United States11-50 Employees

New South Research is a full-service market research firm based in Birmingham, Alabama, with more than 30 years of experience across retail, medical, consumer packaged goods, quick-service restaurants, and general business. It employs both qualitative and quantitative approaches to identify the questions that drive meaningful insights about consumers and markets. The firm aims to translate these findings into information that can inform decision-making for its clients.

Its client base spans diverse industries that rely on market research to understand consumer behavior and business dynamics. As a small to mid-sized organization, it operates with a focused team. In April 2022, Endeavor Business Media acquired New South Research.

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