New Roots & The Fresh Stop Markets

Non-profit OrganizationsKentucky, United States2-10 Employees

New Roots & The Fresh Stop Markets is a Louisville-based nonprofit organization that creates sustainable Fresh Stop Markets to improve access to farm-fresh food in neighborhoods with limited food options. The model involves communities pooling their money to guarantee farmers sell the entire order, with shareholders paying on a sliding scale aligned to their means, thereby expanding access to healthy food while reducing farmers’ market risks. The organization operates by organizing temporary, pop-up markets at local churches and community centers in fresh-food-insecure areas, offering pre-paid food to ensure supply and reduce financial risk for producers. Its work positions it within the non-profit sector focused on food justice and local food systems, serving communities that face barriers to obtaining fresh, healthy produce. Based in Louisville, Kentucky, the organization serves as a cooperative approach to connecting residents, farmers, and local institutions, and has pursued partnerships to extend its model to other regions, including recent collaborations noted in news releases.

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