Insights

Premium Quality Focus New Riff Distilling’s commitment to the highest quality standards, including exclusive adherence to Bottled in Bond, positions it as a premium brand in the craft bourbon segment. This dedication appeals to consumers and retail partners seeking top-tier spirits, presenting opportunities for premium product placements and specialized marketing collaborations.

Innovative Product Launches The company's recent launches of Balboa Rye, Red Turkey Wheat Bourbon, and Single Malt demonstrate a continuous pipeline of innovative offerings that cater to refined tastes and niche markets. These new products can be leveraged to target specialty retailers, high-end bars, and exclusive tastings, expanding sales channels.

Strategic Partnerships Collaborations with organizations like LifeSciKY and Graeter's Ice Cream highlight New Riff’s openness to co-branding and cross-industry partnerships. Such alliances create unique branding opportunities and access to emerging markets, ideal for joint promotions and limited-edition releases.

Award-Winning Recognition Receiving the highest accolade of Double Gold for its Malted Rye Whiskey enhances New Riff’s prestige, making it more attractive to upscale distributors and discerning consumers. Capitalizing on this recognition can drive premium shelf-space and influence purchasing decisions among boutique spirits outlets.

Growing Market Presence With estimated revenues between 10 to 25 million dollars and a dedicated team, New Riff demonstrates potential for expansion within the craft and independent spirits segment. Sales efforts can focus on scaling distribution to specialty stores, bars, and online channels that favor artisanal and locally rooted brands.

New Riff Distilling Tech Stack

New Riff Distilling uses 8 technology products and services including Modernizr, jQuery, Isotope, and more. Explore New Riff Distilling's tech stack below.

  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Isotope
    Javascript Libraries
  • PHP
    Programming Languages
  • Java
    Programming Languages
  • ZURB Foundation
    UI Frameworks
  • Adobe Creative Suite
    Visualisation Software
  • The Events Calendar
    Web Platform Extensions

Media & News

New Riff Distilling's Email Address Formats

New Riff Distilling uses at least 1 format(s):
New Riff Distilling Email FormatsExamplePercentage
First@newriffdistilling.comJohn@newriffdistilling.com
86%
First.Last@newriffdistilling.comJohn.Doe@newriffdistilling.com
7%
FirLast@newriffdistilling.comJohDoe@newriffdistilling.com
5%
FirstL@newriffdistilling.comJohnD@newriffdistilling.com
2%

Frequently Asked Questions

What is New Riff Distilling's official website and social media links?

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New Riff Distilling's official website is newriffdistilling.com and has social profiles on LinkedIn.

What is New Riff Distilling's SIC code NAICS code?

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New Riff Distilling's SIC code is 5199 - Nondurable Goods, Not Elsewhere Classified NAICS code is 3121 - Beverage Manufacturing.

How many employees does New Riff Distilling have currently?

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As of January 2026, New Riff Distilling has approximately 57 employees across 1 continents, including North America. Key team members include Chief Executive Officer: H. L.Cfo: C. N.Vice President Of Sales, National Accounts (on Premise): P. S.. Explore New Riff Distilling's employee directory with LeadIQ.

What industry does New Riff Distilling belong to?

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New Riff Distilling operates in the Beverage Manufacturing industry.

What technology does New Riff Distilling use?

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New Riff Distilling's tech stack includes ModernizrjQueryIsotopePHPJavaZURB FoundationAdobe Creative SuiteThe Events Calendar.

What is New Riff Distilling's email format?

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New Riff Distilling's email format typically follows the pattern of First@newriffdistilling.com. Find more New Riff Distilling email formats with LeadIQ.

When was New Riff Distilling founded?

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New Riff Distilling was founded in 2014.

New Riff Distilling

Beverage ManufacturingKentucky, United States51-200 Employees

The northernmost stop on the Craft Bourbon Trail, we are a new riff on an old Kentucky tradition. Founded in 2014 by Ken Lewis, a visionary Kentucky liquor retailer and entrepreneur, New Riff is led by a team of corporate refugees ranging from craft beer to politics and more. New Riff crafts a range of whiskeys—Bourbon, Rye and eventually Malted Rye and a host of specialty recipes—as well as Kentucky Wild Gin. Our mission is simple: to someday be counted among the world’s great small distilleries. Becoming one of the great small distilleries of the world is a long-term play, with no exact ring to win, or title to be declared.

We are independently owned by one family, and that independence, the freedom from outside pressures and interests has allowed us to make an unforeseen declaration for quality: for perhaps the first time since the inception of the Bottled in Bond Act in 1897, a Kentucky sour mash whiskey distillery has committed itself exclusively to that quality standard, the world’s highest. And we proudly lift that bar even higher by bottling without world’s great spirit regions; and a talented team individually committed to doing things the right way.

Section iconCompany Overview

SIC Code
5199 - Nondurable Goods, Not Elsewhere Classified
NAICS Code
3121 - Beverage Manufacturing
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    New Riff Distilling's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    New Riff Distilling's revenue is estimated to be in the range of $10M$25M

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