New Metric Media

Broadcast Media Production and DistributionOntario, Canada11-50 Employees

New Metric Media is a Toronto-based independent entertainment studio that develops and distributes comedy-focused programming across television, live events, and consumer products. Its work includes original series for Crave and Hulu, as well as related projects such as spinoffs and half-hour comedies, with a track record of award recognition for production and innovative production approaches. The company also pursues brand extension initiatives, leveraging off-screen merchandise, beverages, and live performances to sustain audience engagement beyond the screen. Serving broadcasters, streaming platforms, and audiences seeking contemporary Canadian comedy, New Metric Media positions itself at the intersection of content creation and 360-degree brand marketing. Founded and headquartered in Toronto, the studio operates with a team serving diverse aspects of production, distribution, and licensing within the broadcast media landscape. A recent collaboration with the Sudbury Wolves highlights its involvement in cross-promotional partnerships and live entertainment initiatives surrounding its intellectual property.

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