New Kind Employee Directory

Marketing ServicesNorth Carolina, United States2-10 Employees

New Kind is a Raleigh, North Carolina-based brand strategy and marketing firm serving primarily B2B technology companies, with a focus on SaaS and open-source software. It helps clients define their positioning, articulate value, and accelerate growth by aligning messaging with market needs. The company translates complex technology offerings into a clear competitive advantage by speaking the language of its target customers.

Its services span market positioning strategy, brand storytelling and messaging architecture, visual and verbal identity, and company and product naming, along with a rapid-positioning program called Positioning Accelerator. New Kind operates as a small, specialized firm in the marketing services space and holds certified B Corporation status.

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