Developer Partnerships NHMS has actively built partnerships with developers, notably with IMAC NE to support developers in the North of England. This indicates a channel strategy that reaches new home buyers. Sales angle: propose white-labeled or co-branded mortgage advisory services for new build projects, plus referral agreements with housebuilders and regional developers.

Acquisition Growth Recent news shows NHMS was involved in acquisitions and has attracted investment from Sesame Bankhall Group via stake acquisition. This demonstrates appetite for growth, integration potential, and expanded distribution. Sales angle: position as a partner for post-merger cross-sell of protection insurance, re-mortgage, and other financial products to a combined client base; offer integration services for back-office or CRM.

New Home Expertise NHMS positions as one of the UK's largest mortgage brokers with a focus on new home mortgage advice. This makes them a prime target for lenders and insurers looking to reach first-time buyers and builders of new homes. Sales angle: propose exclusive mortgage products for new builds, developer financing facilities, or co-marketing with builders and housing associations.

Tech Marketing NHMS uses a suite of marketing and analytics tools (Visual Website Optimizer, Hotjar, Google Ads Conversion Tracking, CookieYes, SendGrid, Lightbox, OWL Carousel, LiteSpeed). This implies a data-driven buying process and willingness to invest in digital channels. Sales angle: offer performance marketing services, lead generation funnels, API integrations with NHMS website to improve application conversion, or CRO enhancements.

Cross-Sell Potential Beyond mortgages NHMS also offers protection insurance and re-mortgaging, and is exploring mergers and partnerships. There is opportunity to cross-sell insurance products, re-mortgage products, and other financial services to NHMS clients, potentially through bundled offerings with lenders and insurers; partner with NHMS to deliver end-to-end solutions across home financing and protection.