New Dream: More of What Matters

Civic and Social OrganizationsVirginia, United States2-10 Employees

New Dream: More of What Matters is a small nonprofit organization operating in the civic and social sectors, focused on shifting behavior, attitudes, and social norms around consumption. Its work aims to empower individuals, communities, and organizations to reduce overall consumption and pursue well-being for people and the planet, moving away from the idea that “more” is inherently better. Based in Charlottesville, Virginia, the organization collaborates to foster communities that prioritize meaningful needs and sustainable practices rather than unchecked growth.

With a mission centered on transformation of consumption habits, New Dream targets a broad audience that includes individuals and groups seeking practical approaches to sustainable living and community-focused change. In the context of its industry, the organization positions itself as a facilitator of cultural and behavioral shifts, contributing to a broader movement toward sustainable well-being. A recent static note of activity within its sector reflects ongoing efforts to influence norms around consumption and community engagement.

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