Mid-size focus Target a subset of agriculture tech and services that cater to mid-sized oil and gas players; emphasize scalable solutions suitable for companies with 11-50 employees like New Century Ag.

Digital presence Leverage their tech stack and CMS familiarity (Concrete CMS, PHP, jQuery) to position IT and web optimization services, including site performance, security hardening, and marketing automation integration.

Revenue growth With annual revenue in the multi-million range, offer growth-oriented tools such as CRM, data analytics, and sales enablement platforms to optimize customer acquisition and account management in a competitive ag market.

Industry peers Benchmark against Nutrien Ag Solutions and Wilbur-Ellis to tailor value propositions around sourcing, distribution efficiency, and farmer/customer engagement solutions that resonate with distributors and suppliers.

Funding signals Note potential openness to technology upgrades or partnerships given mid-market status; propose modular, cost-effective tech upgrades (automation, content marketing, security) with clear ROI and short deployment timelines.