Insights

Scale collaboration New Aim is Australia’s largest and fastest-growing private ecommerce enabler with a B2M marketplace model and partnerships with top retailers. This presents sales opportunities to offer complementary logistics, procurement tech, and multichannel integration solutions to both New Aim and its brand partners.

SME empowerment Dropshipzone enables thousands of SMEs to start and scale online. Target value-add services such as supplier onboarding automation, catalog enrichment, price decisioning, and analytics to further empower their ecosystem and expand your penetration.

Global footprint With over 400 employees spanning Melbourne to Guangzhou, New Aim has cross-border capabilities. Propose international expansion services, cross-border logistics, and localized marketing to brands aiming to reach Australian and APAC markets.

Tech-driven growth Proprietary technology focuses on procurement, supply chain management, and price decisioning. Opportunities exist to sell advanced analytics, AI-driven pricing, and supply chain optimization to optimize margins for partner brands.

Brand acceleration Recent brand identity refresh and strong executive leadership, including a Head of Brand, indicate active marketing investments. Present opportunities in brand-aware ecommerce strategies, channel expansion, and performance marketing partnerships aligned with New Aim’s growth trajectory.

New Aim Tech Stack

New Aim uses 8 technology products and services including gstatic.com, SQL, Digital Product Delivery, and more. Explore New Aim's tech stack below.

  • gstatic.com
    Content Delivery Network
  • SQL
    Database
  • Digital Product Delivery
    E-commerce Platforms
  • cPanel
    Hosting Panels
  • Modernizr
    Javascript Libraries
  • Microsoft Office
    Office Suites
  • Java
    Programming Languages
  • HSTS
    Security

New Aim's Email Address Formats

New Aim uses at least 1 format(s):
New Aim Email FormatsExamplePercentage
First.Last@newaim.com.auJohn.Doe@newaim.com.au
97%
First.Middle@newaim.com.auJohn.Michael@newaim.com.au
1%
Middle@newaim.com.auMichael@newaim.com.au
1%
FL@newaim.com.auJD@newaim.com.au
1%

Frequently Asked Questions

What is New Aim's official website and social media links?

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New Aim's official website is newaim.com.au and has social profiles on LinkedIn.

How much revenue does New Aim generate?

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As of July 2026, New Aim's annual revenue is estimated to be $250M - $500M.

What is New Aim's NAICS code?

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New Aim's NAICS code is 44-45 - Retail Trade.

How many employees does New Aim have currently?

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As of July 2026, New Aim has approximately 180 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer (ceo): A. Y. J.Chief Information Officer: C. R. H.Chief Financial Officer: S. X.. Explore New Aim's employee directory with LeadIQ.

What industry does New Aim belong to?

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New Aim operates in the Retail industry.

What technology does New Aim use?

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New Aim's tech stack includes gstatic.comSQLDigital Product DeliverycPanelModernizrMicrosoft OfficeJavaHSTS.

What is New Aim's email format?

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New Aim's email format typically follows the pattern of First.Last@newaim.com.au. Find more New Aim email formats with LeadIQ.

When was New Aim founded?

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New Aim was founded in 2005.
New Aim logo

New Aim

RetailWestern Australia, Australia51-200 Employees

New Aim is an Australian private ecommerce company in the retail sector, headquartered at 16-18 Cato Street East Victoria Park, Western Australia, and employing 51-200 people. Since 2005, it has evolved from marketplace selling to ecommerce enablement, using proprietary technology to improve procurement, supply chain management, multichannel integration, and price decisioning. The company operates a business-to-many model and partners with household brands and online marketplaces in Australia, including Amazon, Catch, eBay, MyDeal, Kogan, Big W, Costco, Barbeques Galore, David Jones, Harvey Norman, and Myer. Through its B2B2C marketplace Dropshipzone, New Aim supports thousands of small and medium-sized enterprises to start and scale online. The organization operates across multiple locations, with a workforce described as spanning from Melbourne to Guangzhou, China.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    New Aim's revenue is estimated to be in the range of $250M - $500M

Section iconFunding & Financials

  • $250M - $500M

    New Aim's revenue is estimated to be in the range of $250M - $500M

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