Expansion Opportunity Network Ten is expanding its free-to-air offerings with a new one-hour delayed broadcast channel and continues to roll out streaming partnerships via 10 Play and Pluto TV. This creates opportunities to pitch targeted advertising packages, sponsored content, and cross-platform inventory across live TV, on-demand, and FAST channels to maximize reach and incremental ad revenue.

Streaming Growth The push into streaming with Paramount+ and additional free streaming channels through partnerships (Blue Ant Media) suggests growing digital ad and sponsorship demand. Propose OTT ad solutions, programmatic placements, and branded content tied to frequent viewer engagement across 10 Play, Pluto TV, and partner platforms.

Regulatory Risk Recent formal warnings from ACMA regarding gambling advertising during live events indicate heightened scrutiny on ad placements. Offer compliance-friendly ad solutions, safe harbor for gambling-related content, and pre-approval workflows to protect campaigns and maintain advertiser trust.

Content Partnerships Active collaborations with Blue Ant Media and notable talent changes signal a strategy to diversify content and audience reach. Explore co-branding, exclusive sponsorships, and integrated marketing opportunities tied to新 shows, seasons, and reality formats to attract advertisers seeking premium, youth-oriented audiences.

Competitive Positioning As a diversified broadcaster with free-to-air channels and streaming services competing with Stan and Disney+, there is an opening to position bundled advertising packages that combine linear TV, on-demand, and streaming placements, plus data-driven audience targeting, to win ad spend from advertisers seeking omnichannel reach.